… even made it to the Washington Post on Friday. According to the newspaper, Germans drink less and less beer annually, thus making the breweries worry and think of how to increase their sales. Some of them are looking across the Atlantic for that, at the growing American market [among Germans ridiculed for tasteless beer] for unusual and inventive beers, something that is plainly contrary to the German standards of brewing, the so-called “Reinheitsgebot“, which allows nothing but water, barley, hops and barely anything else. According to the Post, Germany is a country where you find predictably good drinks, but not new ideas, whereas in America “there is more beer diversity on the shelf than you will find in Munich or Prague or various other classic brewing centers. Some breweries in the US have even taken to copying recipes for fermented drinks from ancient China or Egypt or aging beer in Bourbon barrels to add a whiskey flavour.
P.S.: I’m writing this while sipping a can of Tecate – definitely not tasteless like water, but then, not an American beer either.
In order to read this posting in German, click here.
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